WHAT'S GOING ON WITH JOJO SIWA'S NEW LOOK AND REBRAND?
and long-time fans appear to be less than thrilled about it.
Beloved internet personality Jojo Siwa has debuted a new look with efforts to rebrand,
Jojo—originally known for her signature side ponytail and colorful, glittery makeup—rose to fame on Dance Moms and eventually became a judge on the reality show So You Think You Can Dance.
She got her start under Abby Lee Miller’s dance tutilage and eventually landed at Nickelodeon, where she booked a major contract with the network, appearing on shows like The Thundermans and School of Rock, and the Kids Choice Awards.
In recent years, the star has begun making her own music, her latest of which she credits with ushering in her newest, darkest era—an era that is definitely not as child-friendly as her previous projects.
Fast forward to this week. While attending the iHeartRadio Music Awards this week, Jojo showed off her dramatic new look, featuring a black and silver glittering bodysuit and some intense makeup:
Regarding her rebrand, Jojo seems to already be expecting backlash from her fans, exclusively telling E! News on the red carpet, “People are afraid of things they don’t know. [New] things can be scary for people.”