SHOPPER CATCHES TARGET SELLING 'HALF-EMPTY' SPRINKLES FOR $5

In a video with over 1.4 million views as of Sunday, TikTok user Deliza (@miiilllksteak) shows a container of Favorite Day brand sprinkles. Favorite Day is a label owned by Target.

“Who is regulating these sprinkles?” she asks in the video. “Because they’re all kind of full, but then…you turn them over—and look at this.” Deliza then flips over the container. After she does this, one can see that each section of the sprinkle container has varying levels of sprinkles. None of them appear full.

In the comments section, users shared their dismay at this discovery. “And it’s one thing to be half empty but they’re not all the same level either?” questioned a user.