What creators can learn from Good Mythical Morning’s raunchy theater show

This article originally appeared on Passionfruit.

Watching Good Mythical Morning on YouTube has become a daily ritual. Around a year ago my girlfriend introduced me to the prop-filled zany adventures of Rhett Mclaughlin and Link Neal and I’ve since binged hours of their back catalog. As YouTube’s algorithm has changed over the 11 years they’ve been making videos, their content has become tamer. Instead of eating the world’s hottest pepper, they’ll rank Skittles flavors, or try ranch dressing on sushi. 

Sign up for our Passionfruit newsletter for creator coverage like this:

• AI Avatars Have Reached China’s Version of TikTok
  by Charlotte Colombo
• Why Coca-Cola’s New Ad Highlights AI’s Uncertain Future
  by Lon Harris
• Substack Has 4 Million Subscribers — But It’s Still Not Profitable
  by Charlotte Colombo