Internet Culture

Showcasing your ‘Ken’s job’ is a new trend on TikTok

‘I showed this to my Ken and he asked me if we could get a better view of the bike.’

Photo of Sayou Cooper

Sayou Cooper

man with bike with caption 'My ken's job is bike. He doesn't care about fashion any other time but he has all these cute outfits for bike and gets so excited when he thinks he looks good doing bike' (l) man kissing woman with caption 'Everyone's showing their Ken's job. My Ken's job is office. He came with a suit and microsoft excel. Ken always kisses Barbie goodbye while she watches the housewives in the dream house.' (c) man with coffee with caption 'everyone's showing their ken's job. my ken's job is coffee. he came with an espresso machine and cute little mugs. ken gets coffee for barbie every morning. he can make all types of different milks!' (r)

Barbiemania continues with more trends and discourse happening on social media. Since the movie’s release, Ryan Gosling‘s “Ken” has surfaced as the film’s most discussed character. “I’m just Ken” performed by Ryan Gosling in Barbie is the summer’s hot movie track, and fellow “Barbies” are sharing the lives of their Kens on TikTok. More specially, their Kens’ jobs.

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@grandmashelbyy This mojo dojo casa house is full of bikes #ken #barbie #mojodojocasahouse ♬ I’m Just Ken – Ryan Gosling

“I showed this to my Ken and he asked me if we could get a better view of the bike,” said a user in @grandmashelbyy‘s viral video with more than 1.6 million views. Using a clip from the fuller song “I’m just Ken,” this TikToker shared her Ken’s job which is his love for biking. She noted in the caption, “He doesn’t care about fashion any other time but he has all these cute outfits for bike…”

Showcasing your Ken’s job is a new trend on the app that’s gaining traction. Some are taking time to highlight the very real and essential jobs of their Kens like @andiinbloom. She noted, “Everyone’s showing their Ken’s job. My Ken’s job is hospital.”

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@andiinbloom my ken’s job is hospital! #myken #kensjob #barbie ♬ I’m Just Ken – Ryan Gosling

Others remarked on their Ken’s quirky interests as jobs. “My Ken also doesn’t let anyone else fix. He’s distrusting of other fixer Ken’s,” a comment reads in @ughseel‘s post. With more than 529,000 views, @ughseel shared a video of her fixer Ken and captioned, “My ken comes in the r-version and cusses when he has a hard time doing fix.”

@ughseel my ken comes in the r-version and cusses when he has a hard time doing fix 💓🤬 #barbie #Ken #MyKen #mykensjob #justken ♬ I’m Just Ken – Ryan Gosling

Like Barbie, it’s good to know that Kens can come in all shapes, sizes, and interests.

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