At SXSW, influencer and ‘Too Hot To Handle’ star Harry Jowsey describes his career evolution

This story was originally published on Passionfruit.

This weekend at the technology and arts conference South by Southwest (SXSW), creators took center stage in many events, parties, and panels—including at a content creators meet-up hosted by 25-year-old Harry Jowsey, a creator with over 9.1 million followers across TikTok and Instagram and a former reality TV star known for Netflix’s Too Hot To Handle. 

At the panel, Jowsey shared his insight on a variety of topics, including monetization, brand deals, audience engagement, content strategy, and career development. After a young creator asked him about online controversy and how it can fuel influencer careers, he advised her to avoid it.

“I was telling that girl to stay away from it, steer clear, because, yeah, sure, it looks cool for numbers right now. It’s a good short-term game. But people don’t care, they’re going to go so quick,” Jowsey told Passionfruit in an interview after the panel.

Sign up for our Passionfruit newsletter for creator coverage like this:

• AI Avatars Have Reached China’s Version of TikTok
  by Charlotte Colombo
• Why Coca-Cola’s New Ad Highlights AI’s Uncertain Future
  by Lon Harris
• Substack Has 4 Million Subscribers — But It’s Still Not Profitable
  by Charlotte Colombo