This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
Latinx creators constantly break barriers, but that doesn’t take away from the fact that they have to work extremely hard in order to do so. Los Angeles-based Ileana Cabrera (@morethancleaning), a creator with over 1.4 million followers across TikTok, YouTube, Instagram, and Facebook, certainly put in the work. In her channels, she provides actionable cleaning life hacks, talks about helpful cleaning habits, and does ASMR cleaning—not to mention, she does it all in both English and Spanish.
Cabrera has long run a successful cleaning business, but her social media platform allowed her to choose her clients more selectively and share her field of expertise with a new generation in a family-friendly, approachable way.
