This story was originally published on Passionfruit.
Feastables, a snack company launched last year and helmed by none other than Jimmy Donaldson—aka YouTube stunt, tech, and philanthropy sensation MrBeast—drew controversy on Mar. 3, 2023, after Donaldson tweeted a request to his followers asking them to fix up the displays of his product at Walmart stores.
“I need your help! Next time you see Feastables in Walmart (and soon to be new retailers) if you could clean up the presentation and make it look better that’d make me very happy. I’m building a team to do this routinely, just need help in the short term,” he tweeted.
Feastables, which has its own Twitter account, shared that fans who spruce up the displays are eligible to enter a contest to win $5,000. Just submit a before and after “shelfie” to be considered.