This story was originally published on Passionfruit.
Twitter CEO Elon Musk announced on Feb. 3, 2023, the company would begin sharing ad revenue with creators paying for Twitter Blue, sparking a debate over the weekend among creators both skeptical and optimistic about this latest development in monetization.
In a tweet, Musk stated, “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads.” He also added a follow-up post with a caveat: “To be eligible, the account must be a subscriber to Twitter Blue Verified.” Twitter Blue subscribers must pay $8 on the web and $11 on an iOS device, according to Twitter’s website.
In typical Musk fashion, this announcement brings more confusion than clarity. Not only has Twitter not shared how creators will be paid, but it also didn’t explain what percentage creators and Twitter would be splitting. In addition, creators are left wondering whether revenue share will be based on likes, retweets, views, or another metric. There’s a lot of murkiness that needs to be clarified before creators can decide whether or not this is a good thing.
