This story was originally published on Passionfruit.
Like all creators, those who focus on science make content for free on their various social media channels. But unlike creators in some other fields, multiple science creators and experts told Passionfruit monetizing their science content through brand partnerships brings up some hard questions.
At first appearance, Dr. Sarah Habibi and Dr. Samantha Yammine seem pretty similar. The two are both science creators in Canada with around the same number of followers. Habibi, better known to her cumulative 161,000 followers as @science.bae across both Instagram and TikTok, mainly posts about at-home activities in science, technology, engineering, and math (STEM) and her life as a working mom. Yammine, better known to her cumulative 141,000 followers as @science.sam across both Instagram and TikTok, mainly posts about science from the perspective of a researcher and biologist and is well-known for her explaining the science behind COVID.
