This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we caught up with Nibaldo Calvo Buides, aka Spanish for Everyday on TikTok. You most likely know Buides from his viral TikTok series, where he films himself eating lunch, laughing wildly, and saying his infamous catchphrase “Es hora de comer,” or “It’s time to eat.”
Buides is a Spanish teacher with over 2.7 million followers on TikTok, known for his eccentric sense of humor and entertaining video translations of common Spanish phrases. Buides says he used to only make Spanish lesson videos on YouTube and Instagram, until a TikTok representative reached out and encouraged him to join the platform about two and half years ago.
Once his first “Es hora de comer” video went viral on TikTok, he decided to post a similar video every day for 7 months—with many of them going viral and receiving millions of views. He soon learned his weirder, “creepy” comedy videos often gained viral traction on the app, leading him to buy wigs to portray bizarre characters in his videos.
