This story was originally published on Passionfruit.
Nikita Dragun has been popular online for nearly a decade. Dragun, who started on YouTube around 2013, amassed a following for her makeup and beauty videos, as well as videos documenting her experience as a trans woman.
Dragun now has over 26.8 million followers across TikTok, Instagram, and YouTube. In recent years, she’s garnered a reputation for drama—publicly beefing with other influencers, being accused of “blackfishing,” partying during the pandemic, and joining the divisive mega-star content mansion Hype House. Dragun says she is hoping to use her reputation to share a “more positive message” as she enters a “new chapter” in her life.
This month, Dragun began promoting a new show called Dear Dragun on Amp, a free live radio app from Amazon currently in beta testing. Dragun described the show as an intimate, “immersive ASMR experience” with meditative elements. In the show, which airs weekly on Tuesdays, Dragun reviews pop culture news, celebrity relationships and drama, and new beauty products.
