Internet Culture

Tayler Holder and the ethics of influencers ‘soft-launching’ allegations

There’s a lot of tiptoeing around the specifics of these allegations.

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Charlotte Colombo

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Passionfruit

This story was originally published on Passionfruit.

Analysis

In late January, nearly 40 influencers unfollowed TikTok royalty Tayler Holder, sending the rumor mill into overdrive. Several of his former influencer friends started posting vague Instagram stories about Holder and dropping hints about what was going on behind the scenes, with Holder’s former friend Bryce Hall posting a selfie alongside the caption: “Things are about to get crazy.” 

You may think Hall was referring to his rumored movie with Charli D’Amelio, a new video on his YouTube channel, or his 2021 beef with Austin McBroom—but influencers, commentators, and Hall himself claim that the “crazy” thing in question is Holder facing severe allegations of some kind. The nature of these allegations has yet to be confirmed, but one influencer who unfollowed Holder described him as committing “sinister acts.” 


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