Tracking the trends, treatments, and TikToks that define online skincare culture.
Bath & Body Works promises a “Tomato Girl Fantasy” with its new line, confusing and dividing customers
Who asked for this?
On Jun 18, 2025 by Lindsey Weedston
The hot new lip liner brand on TikTok is just a Sharpie: “I’m doing this, no questions asked”
“This is outrageous. I’m doing it.”
“The SPF 50 you’re applying is SPF 4”: Study tests 20 popular sunscreens with SPF 50. But 16 of them failed
“Makes me nervous buying SPF.”
On Jun 16, 2025 by Charlotte Colombo
Skincare trends are reportedly doing more harm than good
A new study has worrying results.
On Jun 11, 2025 by Charlotte Colombo
“Even more reason to buy more lower priced brands”: e.l.f. Cosmetics will raise the price of all products by $1, citing tariffs and inflation
The increase, which begins in August, also impacts the Naturium and Keys Soulcare brands.
On May 28, 2025 by Ljeonida Mulabazi
Podcaster’s likeness used for skincare ads on TikTok without her consent: “Dilutes my brand and affects the trust I’ve been building”
“This is going to be a huge issue in the future.”
On May 27, 2025 by Rebekah Harding
“Girlbossed too close to the sun”: People are injecting filler at home. Is it safe?
“This is not something people should feel encouraged to do.”
On May 16, 2025 by Rebekah Harding
Woman’s ‘caveman skincare routine’ horrifies dermatologists and viewers alike—but is she just rage-baiting?
‘Someone tag me when she finally finds out it’s a fungal infection.’
On Apr 30, 2025 by Anna Good
Times are tight. Here are 26 genius hacks for your unloved skincare products
‘I also use fragrance I don’t like to make my own poo-pouri spray.’
On Apr 23, 2025 by Anna Good
‘Now that it’s getting warmer’: Esthetician issues warning for anyone who uses beef tallow as lotion
‘FYI for beef tallow users.’
On Mar 25, 2025 by Melody Heald
‘I have been begging my friends and family for years’: Redditors sound the alarm on Amazon beauty products
‘Moral of the story is…don’t buy from Amazon, and get your a** to the dermatologist!!’
On Feb 10, 2025 by Anna Good
‘There’s always a reason why you’re getting name brand…for such a discount’: Expert issues warning for people who get skincare at T.J. Maxx
‘Estheticians worst nightmare…’
On Feb 2, 2025 by Stacy Fernandez
‘Changed my life’: People are putting diaper rash cream on their faces. Here’s why it actually works
‘Everyone has good results with this. Everyone. I mean, everyone.’
On Jan 29, 2025 by Katka Lapelosa
‘What business do they have adding this to a lotion?’: Man can’t sleep. Then he reads the fine print on his moisturizer
‘Gonna go eat some lotion rn.’
On Jan 28, 2025 by Rebekah Harding
‘I was gonna buy this that’s crazy’: Woman uses a Medicube Booster Pro. Then it sends her to the ER
‘Seeing this after the other video.’
On Jan 25, 2025 by Ljeonida Mulabazi
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