From viral product reviews to glow-up tutorials, beauty content dominates every corner of the internet.
“Getting on the outrage marketing train”: Matt Rife stars in a new e.l.f. commercial, and fans of the brand aren’t loving the collaboration
“I refuse to support a brand that platforms a man that thinks domestic violence is funny.”
On Aug 12, 2025 by Rebekah Harding
“Thank you for this PSA”: Doctor says SKIMS face wrap “will only worsen” facial swelling
On Aug 3, 2025 by Ljeonida Mulabazi
“What in the Handmaid’s Tale?”: People either love or hate the new SKIMS facial shapewear, but it sold out instantly
“They’ve launched a product that will literally keep your mouth shut.”
On Jul 31, 2025 by Rebekah Harding
“Their biggest mistake ever”: Urban Decay announces formula changes to their incredibly popular setting spray, and social media is in mourning
“This will end Urban Decay I fear.”
On Jul 30, 2025 by Ljeonida Mulabazi
11 summer beauty trends taking over in 2025
It’s officially too hot to wear makeup.
On Jul 27, 2025 by Caché Roberts
“I’ve never laughed harder at them trying to find product”: Confused male DoorDashers are filling up Sephora stores thanks to a beauty sale
“My male dasher did a great job.”
On Jul 25, 2025 by Rebekah Harding
“I feel like a different person each time”: TikTok is reconsidering their looks after discovering “Hair Theory”
“I get treated differently based on whether my hair is in its natural curly state vs when I straighten it.”
On Jul 13, 2025 by Susan LaMarca
“The plus-size models are going extinct”: Curve model warns of the fashion world’s sharp decrease in plus-size inclusion
“I’m just heartbroken that we’re taking so many steps back.”
On Jul 10, 2025 by Rachel Kiley
“I never thought we would see the day”: Nail technician slams OPI for releasing at-home gel manicure set
“We made them what they are.”
On Jul 9, 2025 by Rebekah Harding
The Whoville Nose trend is taking over TikTok. Here’s what it means
Thanks for the side view CINDY WHO!
On Jul 3, 2025 by Susan LaMarca
Skincare trends are reportedly doing more harm than good
A new study has worrying results.
On Jun 11, 2025 by Charlotte Colombo
“Had no idea”: People are just now finding out why Benefit’s Benetint was invented
“Just side eyed my benetint blush from across the room.”
On Jun 10, 2025 by Rebekah Harding
“I’m paying for a pedicure for a reason”: Nail salon tech issues PSA about customers’ feet. It backfires
“Do your pedicure before you pay for your pedicure.”
On May 31, 2025 by Stacy Fernandez
“I think sales will drop now”: E.l.f. Beauty buys Hailey Bieber’s Rhode for $1 billion
“Getting deja vu.”
On May 29, 2025 by Rebekah Harding
The slicked back bun is making “clean girls” bald
“It’s not worth it girls.”
On May 28, 2025 by Lindsey Weedston
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