Internet Culture

Pro gamers shocked to discover their big tournament venue is Buffalo Wild Wings

This is gonna be awkward.

Photo of Jay Hathaway

Jay Hathaway

buffalo wild wings foodoo commercial

Professional players of Hearthstone, Blizzard’s Magic-like online card game, are getting ready for one of the biggest tournaments of the year, the Spring Championship. With hundreds of thousands in prizes on the line, the top players in North America will travel to do battle in an arena befitting the prestige of the event: Buffalo Wild Wings.

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Wait, what? Well, past events have been held in esports-friendly venues, including California’s Esports Arena and Virginia’s The Cave, but this tournament is partially hosted by suburban-dad-friendly sports bar chain “B-dubs.” The competitors are, to say the least, not pleased.

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In a popular Reddit thread, Spring Championships competitor Qwerty97 writes that, when the available tournament locations were emailed to qualifying players around the Americas on May 8, a number of popular past venues had been removed. The closest locations for players on the East Coast are in Canada or Georgia, and for players in the Midwest and California … well, it’s pretty much Buffalo Wild Wings.

That’s hugely disappointing to some of the 64 players who put in months of grinding to qualify, including Qwerty97.

“For those of you who don’t know what this is, it is a tournament of the top 64 point earners in your region playing to make it to the championships. You get points from doing well in online cups, majors, and top 200 finishes on the ladder,” he writes.

“So to become top 64 it takes a lot of commitment, but Blizzard does not seem to be caring about the players as much as they should be.”

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Other pros have taken to Twitter to complain about the awkward situation and how it might affect the competition.

https://twitter.com/Xzirezhs/status/861804521021943808

https://twitter.com/PG_rayC/status/861823333599412224

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Although the fiasco affects 64 people at most, “Buffalo Wild Wings” has already become something of a meme in the Hearthstone community.

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https://twitter.com/Ben_Samson/status/862012094581014528

“They should do all the [live broadcasting] from BWW as well. Can’t wait to see a waiter running through the screen every now and then chanting ‘WHO ORDERED THESE WINGS?’ Transfers the thrill of the tournament directly to the viewers!” wrote a commenter on Reddit’s Hearthstone forum.

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Even players from other games are mocking the unfortunate Hearthstone pros:

But a loss for these competitive gamers is a win for comedy.

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“While this is all very sad and pathetic on Blizzard’s part, Buffalo Wild Wings is going to become a legendary meme within this community,” opined one Reddit poster.

The jokes are already flowing freely on Reddit and Twitter.

“I was told this tournament would be Buffalo Standard Wings,” wrote goldencommonHS on Reddit. (Hearthstone‘s two formats are called “Wild” and “Standard.”)

“It’s really for me hard to grasp that we are playing for hundreds of thousands of dollars in a Buffalo Wild Wings,” wrote Ant, a well-known player who qualified for the tournament.

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“Maybe they should express your winnings in the number of wings you could buy?” someone responded.

Ouch. Best of luck to the Hearthstone Spring Championships competitors. At least you can comfort yourself with wings and beer if you get knocked out.

 
The Daily Dot